Importance of Business Blogs

Importance and benefits of business blogs:

As lot of us its our first time using the blogs, lets today just read out useful things that. blogging can do for you and how important it can be for an individual.

Definition of a blog:
According to Pyra Labs Blogger, "A blog is a web page made up of usually short, frequently updated posts that are arranged chronologically—like what’s new page or a journal.

Blogs can be put under two main categories

1) General
2) Business

General blogs: They can be defines as the mixture of diary,notes,research,opinions thoughts etc.

Business blogs: It can be defined as a corporate tool used in communicating with customer and employees for sharing knowledge and expertise.

BENEFITS AND IMPORTANCE:

1) It’s an easy way of expressing yourself and communicating your thoughts to the customers or employees in order to bring them on the same education level about the expertise of the company.
2) Easy and convenient to use lots of companies like blogger.com, movable type etc. provide an easy guidance on posting your blogs.
3) It helps you to build up a community in order to facilitate your expertise.
4) Cost wise it’s very cheap
5) Easy edition can be done anytime rather than paying lot of money to designers.
6) It can be also considered as an advanced marketing tools where spending lot of money on advertisements can be avoided.
7) It helps you getting the feedback about your expertise which gives you the direction to understand the needs of the market.
8) It opens up direct communication with consumers in order to research the market potential.
9) It helps you express your creativity as an individual and business owner.
10) Allows you freedom of speech and gives you ways to reach lot of minds.

These are some of the basic importance of writing business blogs but the opportunity is not limited here, it’s how you utilize it for success in my opinion for blogging and using it for your organization SKY IS THE LIMIT


REFERENCE: http://www.bcentral.co.uk/business-technology/your-company-website/blogging.mspx

http://sbinformation.about.com/cs/ecommerce/a/bblogs.htm